Fixed Wireless: No One Ever Got Burned Buying...
“No one ever got burned buying [insert any big brand name]”. This frequently-used rationale for selecting the name brand over the non-name brand, even when it’s clearly not the better product, is adopted by buyers everyday in every industry. It’s a walk on the safe side – most easily justifiable to the ‘powers that be’ because after all, it’s [insert same big brand name].
One of the best examples I can think of relates to RAD’s Airmux-200 point-to-point wireless multiplexer. It reduces access costs by extending both data and T1 lines over a single link at a real throughput of 18 mbps full duplex and has a range of up to 50 miles. You can get a complete Airmux-200 link from RADirect for as low as $2,250 list.
Frequently, our Airmux fixed wireless solution finds itself up against comparable offerings such as the Motorola Canopy, Proxim Tsunami, and Adtran Tracer to name a few. But in most cases, the price/performance of the Airmux far exceeds that of its brand name competitors. Also in the Airmux’s favor:
1. Numerous longtime RF professionals have told us that the Airmux installation is the easiest they’ve ever experienced.
2. It’s the only radio on the market today that is 100% symmetrical in send and receive speeds, making it unmatched for live voice, video and music applications.
Of course, the Airmux may not be lagging in brand recognition for much longer. In the 2 ½ years that it’s been on the market, more than 50,000 radios have been successfully deployed in 72 countries. The most popular applications include connecting remote enterprise locations, wireless/cellular backhaul, and public safety.
And no one’s been burned.